Earlier today, J. C. Penney was making money off a long-sleeve shirt marketed to girls aged 7 to 16, which proudly announced to the world that its female wearer was too busy being pretty and listening to Justin Bieber to do homework like a boy.
After the Internet got involved, however, J.C. Penney quickly pulled the offending apparel and apologized with this statement:
J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.
The outrage, however, hasn’t been as quick to die down, with disgruntled JC Penney patrons continuing to take to the retailer’s Facebook page to express their dismay.