Best Buy has apologized for a Tweet the company sent out Thursday in an attempt to ride the wave of popular “Serial” podcast.
In case you haven’t listened to it yet – which you should – the show from the creators of “This American Life” is a week-by-week investigation into the details surrounding a murder that took place in Baltimore in 1999.
Warning: some minor “spoilers” ahead.
Adnan Syed is in prison, charged with his ex-girlfriend Hae Min Lee’s murder, and part of the case involves him using a payphone at a Best Buy parking lot.
The problem host Sarah Koening discovers is that there never was a pay phone at Best Buy.
“We have everything you need. Unless you need a payphone. #Serial” the store posted.
The crime is said to have taken place in the parking lot as well, so it’s in a bit of poor taste on Best Buy’s part to make light of the situation for corporate promotion.
“Serial’s” account retweeted it – among may others – before it was quickly deleted.
They eventually said they were sorry.
We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn’t reflect the values of our company. We are sorry.
— Best Buy (@BestBuy) December 11, 2014