This Might Not End Well of the Day: Creative designer Sean Click may or may not be working for McDonald’s, but one thing is certain: He just helped the company set a very dangerous marketing campaign precedent.
His seed bomb ad for the fast-food chain uses California poppy to “spell out” McDonald’s iconic golden arches. That’s all well and fine except for one small thing: California poppy is a state flower protected from being picked, destroyed, or dug up under penalty of law.
In other words, Click’s McDonald’s ad is indestructible.
So, if you wake up tomorrow morning with a giant brand in your front yard that you aren’t allowed to remove, now you know whom to thank.
[tnw.]
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