Say What Now of the Day: In what sounds like a classic knee-slapper from an Orwellian joke book, the Calgary-based oil and gas company Paramount Resources is naming the subsidiary overseeing it controversial oil sands operation after one of the world’s most beloved animation studios: Pixar.
“Paramount Resources Ltd. is pleased to announce the reorganization of all of the Company’s oil sands and carbonate bitumen interests into a new wholly-owned subsidiary, Pixar Petroleum Corp. (“Pixar”),” announced a press release.
The Disney Blog points out that, while shameless, there isn’t likely to be a trademark issue as “there shouldn’t be any real confusion among the public that they’re the same company.”
That being said, Paramount is clearly hoping at least some people might be persuaded to lessen their distaste for the environmentally disastrous oil sands extraction process if they associate it with Buzz or Sulley or Nemo.
Big Screen Animation makes note of a poignant coincidence: The negative environmental impacts of the Athabasca (Alberta) tar sands were well explored in a series of documentaries produced by none-other-than Leslie Iwerks — director of The Pixar Story and A Day in the Life of John Lasseter.
One of the documentaries Downstream, is available for viewing online.
[calgary / bsa / disneyblog.]
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