Controversial Marketing Campaign of the Day: United Colors of Benetton revealed its latest controversy-baiting ad campaign this week.
A poster series, entitled “the UNHATE project,” designed by the firm’s “research communication center” Fabrica, invites “the leaders and citizens of the world to combat the ‘culture of hatred’.”
The statement continues:
These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.
The campaign doubles as the first initiative of The UNHATE Foundation, which was founded by Alessandro Benetton “to contribute to the creation of a new culture of tolerance.”
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